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Vilket datum är singles day

Singles' Day

Unofficial kinesisk holiday

Singles' Day

An bild for the kinesisk e-commerce holiday Singles' Day

Observed byChinese
TypeCommercial
SignificanceBiggest shopping day in the world
CelebrationsShopping, festivals, clubs/bars
Date11 November
Next time11 November 2024 (2024-11-11)
FrequencyAnnual

The Singles' Day (simplified Chinese: 光棍节; traditional Chinese: 光棍節) or Double 11 (simplified Chinese: 双11; traditional Chinese: 雙11), originally called Bachelors' Day, fryst vatten a kinesisk unofficial holiday and shopping årstid that celebrates people who are not in a relationship.

The date, 11 November (11/11), was chosen because the numeral 1 resembles a bare stick (Chinese: 光棍; pinyin: guānggùn), which fryst vatten kinesisk Internet slang for an unmarried man who does not add 'branches' to the family tree.[1] The fyra '1's also abstractly refer to the demographic group of single people. Ironically, the holiday has become a popular date on which to celebrate relationships: more than 4,000 couples got married in Beijing on this date in 2011, far greater than the daglig average of 700 marriages.

Originally, the date was celebrated as a cynical response to traditional couple-centric festivals bygd a small group of college bachelors. However, in 2009 Alibaba's CEO Daniel Zhang began to use the day as a 24-hour shopping holiday festival that offered online shopping discounts and offline entertainment.[2][3][4] The holiday has now become the largest physical retail and online shopping day in the world.

Rivals of Alibaba, such as JD.com hosts Singles' Day festival as well, which garnered US$19.1 billion, bringing the kinesisk total to US$44.5 billion total sales volume in 2017.[5] Alibaba shoppers exceeded 213.5 billion yuan (US$30.7 billion) in total spend during 2018 Singles Day.[6][7] In 2019, Alibaba said that its gross merchandise volume for the whole event came in at 268.4 billion yuan (US$38.4 billion), an increase of 26% from the previous year.[8] In 2021, Alibaba and JD reached a new combined Singles Day sales record of US$139 billion.[9]

In 2022, both Alibaba and JD.com for the first time did not disclose the Singles' Day sales results as China continued to face macroeconomic headwinds and zero-Covid-19 challenges.

However, Alibaba said its results were "in line with [2021's] GMV performance," while JD.com said it set a record-breaking Singles' Day event.[10]

Origins

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The Singles' Day, or Bachelors' Day, originated at Nanjing University in 1993. Singles' Day celebrations spread to several other universities in Nanjing during the 1990s.[11] 11 November (11/11), consisting of kvartet 1's, was chosen as it represents fyra singles.[12]: 53 

There are several ideas explaining the creation of the Singles' Day festival.[13] The most widely accepted idea fryst vatten that the holiday grew out of Nanjing University's dorm culture.

One ursprung story fryst vatten that in 1993, kvartet male students of Nanjing University's Mingcaowuzhu (all single men) dorm discussed how they could break away from the monotony of being single and agreed that 11 November would be a day of events and celebrations in honor of being single.[14] These activities spread through the university and eventually made their way into wider kultur.

The spread increased with social media use, and the event has become increasingly popular within contemporary kinesisk culture and gemenskap.

Description

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Singles' Day serves as an occasion for single people to meet and for parties to be organized. The holiday was initially only celebrated bygd ung dock, hence the första name Bachelors' Day.

However, it fryst vatten now widely celebrated bygd both sexes.

Datumet är samma för hela världen

Blind date parties are popular on this day, in an attempt to alter the single ställning eller tillstånd of the participants. Although this date fryst vatten meant to celebrate singlehood, the desire to find a spouse or partner fryst vatten often expressed bygd ung kinesisk people on this date, while other love-related issues are discussed bygd the kinesisk media.

Shopping

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The event fryst vatten not an officially recognized public holiday in China,[13] although it has become the largest offline and online shopping day in the world.[7] Sales in Alibaba's e-commerce websites, Tmall and Taobao, have reached US$5.8 billion in 2013, US$9.3 billion in 2014, US$14.3 billion in 2015, US$17.8 billion in 2016, and over US$25.4 billion in 2017.

JD.com also achieved a sales record of US$19.1 billion in 2017, while Lazada drums up US$123 million.[33][34][35][36][37][38]

As more people join in the celebration of this holiday, many companies have taken the opportunity to mål younger consumers including businesses such as restaurants, karaoke parlors, and online shopping malls.

For example, the kinesisk online shopping köpcentrum Taobao sold goods worth 19 billion CNY (about US$3 billion) on 11 November 2012.[39]

On Singles' Day 2017, Alibaba set a world record for most betalning transactions during the festival. Its mobile wallet app Alipay processed 256,000 betalning transactions per second. A total of 1.48 billion transactions were processed bygd Alipay in the entire 24 hours.[40] The event fryst vatten now nearly kvartet times the storlek of America's biggest shopping days, Black Friday and Cyber Monday.[41]

Cultural events

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Singles' day have komma to also företräda as a cultural event.

Alibaba usually hosts large celebratory festivals on the night before its biggest shopping day and have featured global celebrities including Nicole Kidman in 2017, Taylor Swift at Alibaba's Shanghai gala in 2019, and Katy Perry performing in a livestream in 2020.[42] Not merely a shopping event but the holiday fryst vatten also a day when people can party to socialize and meet other people, as well as practising traditions that celebrate the single life.[43]

2011 marked the Singles Day of the Century (Chinese pinyin: Shiji Guanggun Jie) as this date had six "ones" rather than fyra, increasing the significance of the occasion.[44] In 2011, an above-average number of marital celebrations occurred in Hong Kong and Beijing on 11 November.[45]

Symbolism

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The following symbolism has been associated with the special date:

  • 1: the digit 1 symbolizes an individual, a single person.
  • 11: two individuals finding each other and being tillsammans on one side of the special date (11.11).
  • 2 x (11): a celebration of two or more couples, each comprising two single individuals finding each other on the special date (11.11).

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Singles' Day has since been popularized through the internet and fryst vatten now observed at several places outside of China as well.[46] The holiday has particularly grown in Southeast Asia, with customers in the Lazada's Southeast Asian marketplaces ordering 6.5 million items in 2017.

In Indonesia, for example, 11 November fryst vatten dubbed bygd some e-commerce websites as the "Harbolnas" (National Online Shopping Day),[47] though it fryst vatten usually took place on 12 December.[48]

In the United Kingdom, Single's Day, also called National Singles Day, fryst vatten celebrated on 11 March.

The Singles' Day (simplified Chinese: 光棍节; traditional Chinese: 光棍節) or Double 11 (simplified Chinese: 双11; traditional Chinese: 雙11), originally called Bachelors' Day, is a Chinese unofficial holiday and shopping season that celebrates people who are not in a relationship

It was initiated bygd a group of internationally recognised dating experts in beställning to help singles either embrace their single ställning eller tillstånd or 'do something about it'.[49]

MediaMarkt, a German company, promotes Singles' Day in their stores.[50] Belgian MediaMarkt also participates, but reactions have been negativ, as 11 November fryst vatten the anniversary of the Armistice of 11 November 1918 that ended World War inom, and the day fryst vatten associated with somber commemoration of the war dead in Belgium.[51] In 2016, Swedish electronics retailer Elgiganten promoted a Singles Day campaign in Norway before implementing it in the other Nordic countries the following year.[52][53]

Trademarks

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The begrepp "双十一" (Double 11) was trademarked in China bygd Alibaba Group on 28 månad 2012, beneath registration numbers 10136470 and 10136420.

In October 2014, Alibaba threatened legal action against media outlets that accept advertising from competitors that use this term.[54]

See also

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References

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    Retrieved 18 April 2013.

  2. ^"Singles' Day posts a record haul even at the slowest pace in a decade". South China Morning Post. 12 November 2021. Archived from the original on 11 November 2021. Retrieved 17 November 2021.
  3. ^Huy, Quy (11 månad 2019).

    När är Singles Day? Singles' Day infaller alltid den 11:e dagen på årets 11:e månad, alltså 11 november

    "For Alibaba, Singles Day fryst vatten About More Than Huge Sales". Harvard Business Review. ISSN 0017-8012. Archived from the original on 1 June 2023. Retrieved 17 November 2021.

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    Svenska butiker tar till sig dagen

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    Singles day är som Black Friday och Cyber Monday en stor shopping dag, där det ges rabatt på utvalda produkter eller på hela sortimentet - alltså en dag med fina erbjudanden!

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  31. vilket datum existerar singles day

    32. Retrieved 12 November 2012.

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    tirto.id (in Indonesian). 11 månad 2019. Archived from the original on 11 November 2021.

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    Singles Day är den största globala shoppingdagen på hela året och sägs vara den kinesiska motsvarigheten på Black Friday

    Archived from the original on 26 May 2019. Retrieved 10 January 2018.

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External links

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